Media · Culture · Growth

Turn attention
into growth.

I build media ecosystems that turn attention into participation, and participation into business growth.

Head of Media at DO Asia. Formerly UM, Dentsu, Mindshare & Google DoubleClick.

Let's build something → What I build
Conrad Victorino
Conrad Victorino

15+ years turning media into momentum.

I've led media and performance for some of the region's most recognised brands, including GCash, Ayala Land, Unilever, Coca-Cola, H&M, Kenvue, Western Union, and the Philippine Department of Tourism, spanning fintech, real estate, FMCG, retail, and travel.

Now I'm Head of Media at DO. ASIA, building a more connected model where media, creativity, creators, commerce, and technology work as one. The part I care about most has never been the campaigns or the metrics. It's helping brands grow, helping teams succeed, and helping businesses navigate change.

01 · Approach

Advertising is no longer won by being the loudest. It's won by creating something people want to join.

I help brands build media systems that connect paid media, creators, culture, experiences, and measurement into one growth engine, where every part feeds the next, and attention has somewhere to go.

02 · What I Build
01

Media Systems

Paid social, programmatic, video, audio, OOH, search

02

Creator Ecosystems

KOLs, communities, culture starters, amplification

03

Experience Amplification

Events, activations, PR moments, foot-traffic drivers

04

Growth Infrastructure

Analytics, measurement, attribution, CRM, conversion

03 · Industries & Brands I've Helped Build
Fintech
GCash · AUB · Western Union
Travel & Hospitality
Department of Tourism · Newport World Resorts · Emirates
Real Estate
Ayala Land · Pro Friends
FMCG & Retail
Unilever · Coca-Cola · Nestlé · Kenvue · Del Monte · Ajinomoto · CDO · JS Unitrade · H&M · Uniqlo · Anko
Gaming & Entertainment
BingoPlus · PlayTime
Technology & Platforms
Apple · Microsoft · Dyson

Across categories, my role has remained consistent: building systems that connect media, creators, culture, experiences, and business growth.

04 · Selected Numbers
15+
Years in Media
100+
Brands Worked On
$100M+
Media Investment Managed
50M+
People Reached
6
Agency Networks
4
Disciplines UnifiedMedia + Creators + Experiences + Growth
05 · Currently Building
→ Creator ecosystems that drive participation
→ Programmatic audio networks that drive foot traffic
→ Retail media experiences that bridge online and offline
→ AI-powered media workflows
→ Participation-led brand experiences
→ Integrated growth systems across media, creators, events and commerce
06 · In the Press
Conrad Victorino, DO. ASIA
Little Black Book
Jul 2026 ↗
“AI Will Make Great Media Professionals Even More Valuable”
Conrad Victorino, DO. ASIA
Marketing-Interactive
Jun 2026 ↗
DO. ASIA names new head of media to advance integrated growth ambitions
Conrad Victorino joins DO. ASIA
Campaign Brief Asia
Jun 2026 ↗
Conrad Victorino joins DO. ASIA as Head of Media to drive next phase of growth
Conrad Victorino, DO. Agency Asia Head of Media
Little Black Book
Jun 2026 ↗
DO. ASIA Appoints Conrad Victorino as Head of Media to Drive Next Phase of Integrated Growth
07 · The Path
2026
DO Asia
Head of Media
2021
Universal McCann
Head of Digital
2019
Dentsu · iProspect
Business Unit Head
2017
Universal McCann
Digital Strategy Lead
2015
Mindshare
Digital Manager
2013
Google DoubleClick
Media Campaign Manager

Got a problem
to solve?

Let's build something: media systems, creator ecosystems, growth engines.

Email me LinkedIn ↗ Download CV ↓